Rev. Dr. Tiffany West is a transformative leader, visionary healer, and passionate advocate whose work bridges spirituality, cultural empowerment, and holistic wellness. As the founder of Designed to Ignite and co-founder of Herbal Phoenix STL, she equips individuals and institutions to activate divine purpose through prophetic teaching, liberation theology, and anchored coaching. With more than 21 years in community outreach and 19 years as a speaker, author, and advocate, Dr. West uplifts marginalized voices and creates sacred spaces for justice, healing, and interconnection.

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Her professional impact is matched by a powerful portfolio of certifications in Phytomedicine, Natural Practice, Aromatherapy, Herbalism, Supplement Advising, and Holistic Care Practice—each reflecting her mastery of plant-based healing and integrative wellness. She is also a certified Professional Life Coach and classroom educator, bringing specialized training in adult learning, safeguarding vulnerable adults, classroom management, anti-bullying, and trauma-informed care.

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Dr. West's education and influence span disciplines, with credentials in business consulting, customer service, event planning, human resources, sound engineering, and Montessori methods. She has led training initiatives focused on leadership, communications, and inclusive pedagogy, including certification in collective leadership and teaching with the brain in mind.

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Her service as an Ordained Minister in the Church of God and long-standing work mentoring youth and leading faith-based programs reflect a deep commitment to spiritual leadership and community development. She is a multi-year honoree of the International Scholar Laureate Program and has been recognized by the Worldwide Women’s Association, National Association of Professional Women, and Who’s Who of Professionals as well as numerous teaching awards and community acknowledgments.

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In addition to her extensive ministry, educational, and wellness leadership, Dr. West serves as Director of Phoenix Wisdom College, guiding culturally grounded, community-centered learning rooted in ancestral knowledge and spiritual development. Her advocacy extends across multiple areas of justice and care, including her work as an HIV/AIDS Awareness Advocate, her support within Survivors of Domestic Violence Support Services, her commitment to Vulnerable Children Support Services, and her unwavering dedication as an MMIWG2S Advocate. As an Equality, Diversity & Human Rights Advocate, she champions visibility, equity, and protection for marginalized communities, ensuring that her leadership remains deeply aligned with liberation, compassion, and collective empowerment.

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Rev. Dr. West remains a powerful advocate for those often overlooked, holding space for healing that honors both personal growth and communal restoration. With unwavering commitment, she amplifies marginalized voices and champions justice—serving as a bold presence for communities silenced by circumstance and denied representation.

Duffy George brings over thirty years of retail and sales leadership and more than two decades of excellence in operations management to Herbal Phoenix STL, where he serves as Co‑Owner and Chief Operating Officer. He guides the organization’s operational vision with precision and cultural integrity, blending innovation with customer‑centered design across its wellness and event initiatives. His expertise in complaint resolution, costing, inventory, personnel management, and quality control has been instrumental in streamlining systems and elevating community impact.

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Duffy holds a degree in graphic design, along with certifications in Customer Service, Communications, Business Consulting, Event Planning and Logistics, Basic & Intermediate Herbalism, and Basic Holistic Care Practice. His commitment to lifelong learning is reflected in additional certifications in Personnel Management, Professional Etiquette, Small Business Skills, Equality, Diversity & Human Rights, and Medicine Management & Administration. This extensive training strengthens both his operational leadership and his ability to support culturally grounded, community‑centered programming.

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With a background in graphic design and visual merchandising, Duffy shapes bold, culturally resonant branding that reflects Herbal Phoenix STL’s mission and values. His creative direction blends aesthetic clarity with purpose‑driven storytelling, ensuring that every visual element supports the organization’s broader goals in wellness, education, and community empowerment.

Beyond his professional achievements, Duffy is a passionate advocate for LGBTQIA2S+ rights and a vocal ally in raising awareness about historic and ongoing cultural genocides. His leadership is deeply rooted in equity, visibility, and the belief that justice and representation belong at the center of every initiative. His lived experiences have shaped a leadership style defined by empathy, courage, and unwavering commitment to community.

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In addition to his work at Herbal Phoenix STL, Duffy also serves as Assistant Director of Phoenix Wisdom College, where he supports culturally grounded education, student empowerment, and community‑centered learning pathways. His ongoing dedication as an Equality, Diversity & Human Rights Advocate and Genocide Prevention Advocate further amplifies his commitment to justice, cultural preservation, and the protection of marginalized communities across all of his roles.