Home: Welcome

The Seeds We Planted
(Our History)

Get to Know Us

Herbal Phoenix STL is more than just a wellness brand—it’s a vibrant, community-rooted movement that blends traditional herbal knowledge with modern purpose. Co-founded by Tiffany West and Duffy George, it emerged from a desire to offer natural, culturally conscious healing alternatives to those often overlooked by mainstream healthcare.

🌿 Origins and Mission

Herbal Phoenix STL was born from the belief that wellness should be inclusive, accessible, and rooted in tradition. It began by offering handcrafted herbal teas, oils, and skincare products made from locally grown, chemical-free ingredients. But it quickly evolved into something more: a platform for education, empowerment, and cultural celebration.

🔥 What Sets It Apart

Culturally diverse clientele: From community elders to eco-conscious millennials, Herbal Phoenix STL serves a wide range of people seeking connection to ancestral healing and sustainable living.
Community-first approach: The brand actively supports those with allergies to medications, people without insurance, people without access to quality healthcare, and anyone seeking alternatives to Western medicine.
Environmental stewardship: Customers are drawn to its commitment to sustainability and earth-honoring practices.

🎤 Beyond Products: A Cultural Force

Herbal Phoenix STL is also the driving force behind the Annual Indigenous Celebration in Ferguson, Missouri—a vibrant gathering that uplifts Native voices through storytelling, music, dance, and artisan markets, creating space for cultural education and community healing. In addition to this cornerstone event, Herbal Phoenix STL hosts bimonthly cultural gatherings for misrepresented or underrepresented cultures throughout the year, each designed to foster greater understanding, shared learning, and unity across communities. These events celebrate tradition, spark dialogue, and deepen connections through food, art, and intergenerational exchange.

✨ The Legacy in Motion

Today, Herbal Phoenix STL continues to grow as a beacon of cultural preservation, wellness, and community empowerment. It’s not just about what’s in the bottle or the tea bag—it’s about reclaiming traditions, honoring the land, and building a future where healing is holistic, and heritage is celebrated.

Our Mission is Meaning. Our
Vision is Growth. Our Goal
is Togetherness.

The Pulse Behind the Phoenix

Co- Owner & Chief Executive Officer

Rev. Dr. Tiffany West MH HHP CA

Certified Ultimate Phytomedicine Practitioner | Certified Supplement Advisor | Certified Ultimate Aromatherapist| HHP Holistic Health Practioner | PhD in Theology & Education

Rev. Dr. Tiffany West is a transformative leader, visionary healer, and passionate advocate whose work bridges spirituality, cultural empowerment, and holistic wellness. As the founder of Designed to Ignite and co-founder of Herbal Phoenix STL, she equips individuals and institutions to activate divine purpose through prophetic teaching, liberation theology, and anchored coaching. With more than 21 years in community outreach and 19 years as a speaker, author, and advocate, Dr. West uplifts marginalized voices and creates sacred spaces for justice, healing, and interconnection.

Her professional impact is matched by a powerful portfolio of certifications in Phytomedicine, Natural Practice, Aromatherapy, Herbalism, Supplement Advising, and Holistic Care Practice—each reflecting her mastery of plant-based healing and integrative wellness. She is also a certified Professional Life Coach and classroom educator, bringing specialized training in adult learning, safeguarding vulnerable adults, classroom management, anti-bullying, and trauma-informed care.

Dr. West's education and influence span disciplines, with credentials in business consulting, customer service, event planning, human resources, sound engineering, and Montessori methods. She has led training initiatives focused on leadership, communications, and inclusive pedagogy, including certification in collective leadership and teaching with the brain in mind.

Her service as an Ordained Minister in the Church of God and long-standing work mentoring youth and leading faith-based programs reflect a deep commitment to spiritual leadership and community development. She is a multi-year honoree of the International Scholar Laureate Program and has been recognized by the Worldwide Women’s Association, National Association of Professional Women, and Who’s Who of Professionals as well as numerous teaching awards and community acknowledgments.

Rev. Dr. West remains a powerful advocate for those often overlooked, holding space for healing that honors both personal growth and communal restoration. With unwavering commitment, she amplifies marginalized voices and champions justice—serving as a bold presence for communities silenced by circumstance and denied representation.

Co-Owner & Chief Operating Officer

Mr. Duffy George HHP CH

HHP Holistic Health Practioner | Herbalist

Duffy brings over thirty years of retail and sales leadership and two decades of excellence in operations management to Herbal Phoenix STL, where he serves as Co-Owner and Chief Operating Officer. He guides the organization’s operational vision with precision and cultural integrity, blending innovation and customer-centered design across its wellness and event initiatives. His expertise in complaint resolution, costing, inventory, and quality control has been instrumental in streamlining systems and elevating community impact. With a background in graphic design and visual merchandising, he shapes bold, culturally resonant branding that reflects Herbal Phoenix STL’s mission and values.

Duffy holds a degree in graphic design, along with certifications in Customer Service, Communications, Business Consulting, Event Planning and Logistics, Basic Herbalism, and Basic Holistic Care Practice.

Beyond his professional achievements, Duffy is a passionate advocate for LGBTQIA2S+ rights and a vocal ally in raising awareness about historic and ongoing cultural genocides. His leadership is deeply rooted in equity, visibility, and the belief that justice and representation belong at the center of every initiative.

The Seeds We Planted (Our History)